Do you have a points system set up? Like frequent flyer miles? Or like Hotel Reward points?

Yes we do. As a Hotels Etc. Member. Every time you make a reservation. Whether it be for a Hotel, Car Rental, Cruise etc. You get a Reward Credit, that is matched dollar for dollar. So you earn Reward Credits in your account. Over time the Credits will add up and you have the potential to get Free Travel or Entertainment. So instead paying Cash or Credit for your reservation. You can use your Reward Credits. How cool is that!

This is a really good selling point when presenting the Hotel Etc. Annual Memberships to potential buyers.